Our new DIY onboarding process will empower more developers to leverage our reach and digital infrastructure to build new innovative products," Shreyas Srinivasan, Head of Paytm Mini Apps, said. "We are proud to empower a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. The new process flow will make it easier for developers to create & host their apps on Paytm's platform and expand the reach of their business, the statement said. The company also announced the launch of Do-It-Yourself (DIY) flow for developers to list their apps on its Mini Apps Store. Paytm, in its statement, said its Mini Apps Store is enabling small developers to set up low-cost, quick-to-build mini-apps. Mini apps are custom-built mobile websites that gives users app-like experience without having to download them. Developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users. Paytm, then, launched its Android Mini App Store to support Indian developers and said it would provide listing and distribution of these mini-apps within its app without any charges and for payments. Paytm had alleged that it was "arm-twisted" by the search engine major to comply with its biased Play Store policies "that are meant to artificially create Google's market dominance". The app was later restored after the fintech app removed the "cashback" feature linked to a game on the app. In September last year, Google had blocked Paytm from its Play Store for a few hours for violating its policy on sports betting activities. Some of the big brands that had gone live recently include Park+, BB Instant, Vedantu, Apollo Pharmacy, Ferns n Petals among others. In the last few months, over 600 apps have been featured on the Mini App Store with an additional 1,000 in the pipeline," a statement said. Paytm’s Sharma is attempting to utilize the discontent to pull in business to his recently launched mini-application store, which is hosted in the Paytm application."With more than 15 million monthly users on Mini apps alone, the platform is already helping hundreds of app developers across India further accelerate their business and reach their target users. That analysis drove the US tech giant this week to concede by a half year its cutoff time for Indian organizations to agree to the new charging framework. Google, whose Android working framework controls almost 99% of India’s around 500 million cell phones, has confronted analysis from a few new companies in the nation over a transition to uphold its worldwide strategy all the more carefully and charge a 30% commission for in-application buys. On Thursday, he commenced his organization’s “Smaller than normal App Developer Conference” by considering Google a “cost authority”. Paytm originator Vijay Shekhar Sharma called Google “judge, jury and killer” after his application was briefly taken out from the Android application store a month ago for an approach infringement. Alibaba-sponsored Indian fintech firm Paytm is focusing on 1,000,000 applications on its “mini-application store” by the primary quarter of 2021, it said, trying to challenge the strength of Alphabet’s Google in India’s mobile web economy.
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